The Ralph Lauren Embassy

This picture was taken at the entrance to the Ralph Lauren store of Aviv Mall, located at the well-off Tel Aviv suburb of Ramat Aviv.
The text reads "Polo Sport" in a large font, and right underneath it, in a smaller font, "Ralph Lauren". Then, just where you'd expect to see one the brands' logos, probably the well-known polo playing rider (In Israel many people refer to Ralph Lauren apparel simply as "horse", as in "he was wearing a horse shirt").
But surprise, lo and behold, there's a totally different logo, one which is even more famous and recognizable than "the horse". Yes, it's right there, much larger than the text above it. It is, plain and simple, The Stars and Stripes. Not some variation in which the RL initials replace the stars, just the American flag. As if you are about to enter the American embassy and not just a franchise of an American based chain of stores.
The store's operators (who are, in fact operating about half of the fashion stores in this mall) have made a decision. While they proudly show the various logos gathered under the Ralph Lauren superbrand elsewhere in the store, they have chosen to display a different face at the entrance. They have chosen to advertise themselves not as selling high quality fashion, but as doing much more than that. They are here to represent and to bring us the Americana, they are here to sell us the American Dream.